LOOKING AT HOW ONLINE CONTENT HAS TRANSFORMED MODERN MEDIA

Looking at how online content has transformed modern media

Looking at how online content has transformed modern media

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Having a look at how the internet has changed the way we are accessing media and present affairs.

In the online media landscape, what we see online is mostly elected by algorithms which are formed by our online habits. Each social media platform uses its own programmed system to reveal new material and advise material that will attract the user. The types of media content examples that will be shown to a user is created to keep individuals engaged. The algorithms are created to keep people stimulated by suggesting and promoting videos that are relevant, trendy or controversial among other users. While this level of personalisation can be convenient, it can confine the areas of media that individuals are exposed to, producing more detachment and predisposition amongst users around social issues. Those who are associated with media development, such as the founder of the fund that has stakes in Sky, for instance, would identify the effect of social media channels in sharing new narratives. Similarly, the chairman of the company that owns NBCUniversal would recognise the effects of user generated material in the media landscape.

The increase of online content has totally changed what is implied by the term mass media. Before, mass media adhered to a hierarchical design, using a top-down media design. Typically, a small group of experts, such as newspaper publishers or broadcasters, who would develop material for large audiences who mostly just consumed it. Nevertheless, at present, with the aid of the internet, the face of media has seen significant change, making the consumption and ease of access of media much more accessible and interactive. With access to popular social media platforms, new media examples are showing that people can produce and share their own content, just as easily as they can absorb it. Social media has permitted anybody to contribute to public discussions, rather than just the significant media firms and so as a result, mass media is no longer managed by a couple of huge voices. Instead, it is spread throughout countless user stories all over the world.

In the present day, online platforms have made it significantly much easier for everyone to produce and distribute content. Formerly, producing material for a large audience required connectivity to a series of crucial resources and financing. Presently, with using smart devices and typical digital innovations, get more info digital media content examples including short form videos, website articles and podcasts can be easily created with simply a couple of basic gadgets, in addition to reaching a massive audience, very rapidly. This has opened the door for more diverse voices, specifically those who were previously overlooked by mainstream media. The head of the parent company of Guardian Media Group would acknowledge the importance of mass media using social media platforms, indicating that social media has created a space for underrepresented neighborhoods to share their stories.

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